Example of Changing New Media Use

This is an excellent example of the way audiences are now consuming media differently. The actor is seen interacting with the Internet, mobile phone and MP3 player as he buys some concert tickets and organises to catch up with friends. By doing this, he would certainly be considered part of an online community. Comparatively, a couple of decades ago, the traditional way to purchase concert tickets and catch up with friends would have been vastly different.